Branding & Marketing
Whether or not you know your CTRs from your CLTVs these episodes feature expert marketers that are sure to get your creative cogs turning. Learn the power of storytelling, branding, social impact, and being ultra-clear on your "why". As Calgary continues to exceed expectations for what we can accomplish, it will be critical to brand and market the story appropriately to maximize the outcomes of everything we're building.
Christine Gillies
Storytelling is powerful. In Calgary, telling the narrative of our city’s success and transformation is critical to maintaining our momentum and image. Christine illustrates Benevity’s impact on Calgary’s economy and the lives of local residents through compelling storytelling and excellent products.
Ken Keelor
Maintaining a legacy brand comes with unique challenges — and Ken is up for them all. Ken must continuously innovate to retain talent and customers while delivering on their key strategic promises of fresh, local, community, trust and service. Discover how staying true to their north star created opportunities to innovate.
Tracey Bodnarchuk
As the CRO for Hopewell, a major home-builder in Alberta, Tracey requires skillsets in sales, marketing, communications and more. Tracey shares her optimistic outlook on Alberta and why the customer is the most essential success factor for inspiring the best ideas and innovations.
Tiffany Kaminsky
Marketers know you need to start with “why,” and Tiffany’s “why” for Symend is genuinely inspiring. Find out what it is by tuning in. You’ll also learn how her marketing expertise helped Symend raise over $100M in capital, her take on product marketing, and why companies are choosing to begin and build in Calgary.
Kari Viccars
What does marketing for innovative tech companies look like? Just ask Kari Viccars. With an extensive track record marketing in industries like FinTech, AI, SaaS, and the oilsands, Kari shares the incredible stories of innovation from our province and her thoughts on driving talent in addition to business.
Will Zhang
Discover the possibilities of AI-enabled sales with Will Zhang, Co-Founder and CEO of OpenHouse.AI. He explores how gaining a deeper understanding of your customers through direct engagement and technology can significantly advance your success.
Katie Underwood
Get an insider’s look at the world of product development with Katie, Product Manager at Thin Air Labs. You’ll understand how product managers fit into Western Canada’s start-up boom and how an obsession with the right thing for the right customer at the right time underscores every approach in product development.
Wendy Winder
Wendy has touched every area of marketing from advertising and social media to event planning and loyalty marketing. She helps you understand how ESG can be a major brand benefit and why putting brand experience at the forefront can help you weather any storm.
Chris Hogg
Content marketing is a powerful tool to help your business reach new audiences and grow. As a seasoned content marketer, Christopher knows that success takes time and effort. He also understands that today's buyer habits and interests are constantly changing, so businesses must adapt their content strategies accordingly. Tune in to find out how your business can benefit from a content marketing strategy!
Geri Greenall
Proactivity beats out reactivity every time - whether in shaping the narrative of an entire industry or getting ahead of trauma to ensure all kids are set up for future success. While these two topics might seem unrelated, Geri helps you understand how big players in the energy sector are putting millions of dollars into contributing to local communities. If you’re curious about storytelling, public relations and impacting your business or industry, this episode is a must-listen!
Royce Chwin
What comes to mind whenever you think of Alberta? For some, it’s a negative image of a place full of rich oil barons and pick-up trucks. But what makes the DNA of Alberta so special are the experiences, food, people, and views that make this province so unique. Whether you’re curious about how to effectively tell a story for alignment, investment, and pride in any industry or organization, Royce's insights will prove invaluable in achieving innovative results.
Ira Laughy
As industrial manufacturing companies strive to stay ahead of the competition, they cannot rely solely on trade shows and relationships to raise brand awareness or generate sales. Ira provides actionable insights into how new technologies are giving industrial consumers the power to do their own research and how your marketing plan needs to take this shift and others into account. This is essential for your continued success in industries such as OEMs or tech, where saturation is increasing, and differentiation is becoming more complex.
Wendy Beauchesne
When your clients are people who are facing down a cancer diagnosis, you need to do everything you can to make moments that matter to them. Discover how the Alberta Cancer Foundation is deploying hundreds of millions of dollars in capital to transformational campaigns and improving the quality of life of patients, thanks to innovative research.