E157 - Beyond the Echo - Royce Chwin, Brand & Marketing in Western Canada
“The experience is the thing that people are buying.”
When you think of Alberta, what comes to mind? For some tourists, it’s a negative perception of a place chock full of rich oil barons and pick-up trucks. But what makes the DNA of Alberta so spectacular are the experiences, the food, the people, the vistas. If you are curious how a well-executed story can bring alignment, investment, and pride to any industry or organization, Royce’s critical insights will help you achieve innovative results.