E345 - Current & Critical - BJ and Skyler Fuchs, Alberta AG - Understanding our own $6.22B Dollar "Home Grown" Sector
BJ Fuchs
Skyler Fuchs
“I believe that, as consumers, we are starting to get a lot more appreciation of where did our food come from? And I’ll pay a dollar more because I know that it’s grass-fed or I know that it’s a family that produced it.”
As consumers continue to increase their awareness around sustainability and where their food comes from, producers and consumers still have an unfortunate gap. Business Wide View is changing that through fun and educational content that helps consumers understand the realities of farming, such as 15-hour days and the need to do chores even on holidays. When consumers connect with your story, they will spend more and stay loyal. Whether you have farming in your family or are a curious consumer, this episode will inform and delight you while demonstrating the need for innovative avenues to succeed — particularly in tight-margin, high-competition environments.