E420 – Current & Critical – Ken Wilson, The Role of Noble Purpose in Marketing: Elevating Brand Messaging
“I was talking to this sales rep the other day, and he said all I do is ask questions. That’s on purpose because I need to understand their business as well as they do to help.”
Gain insights into cybersecurity from the rising threats and the essential nature of private networks, particularly when dealing with sensitive government, military, and large enterprise data. From there, you’ll learn from Ken’s experience in developing an impactful brand message that resonates internally and with customers while emphasizing the importance of collaboration and a higher purpose in every aspect of a business. Ken also explains his take on the psychological aspects of marketing, including the concept of loss aversion and how the right marketing strategy can cater to diverse customer segments and cultural contexts.